Fyde Rebrand
We rebranded Fyde to reflect their innovative DeFi solutions, creating a modern and trustworthy visual identity that positions them as a leader in decentralized finance.
Client
Fyde
Industry
Fintech (DeFi)
Service
Brand Discovery
Identity System Development
Brand Guidelines Creation
UX/UI system
Location
London, United Kingdom
OverView
Fyde is an emerging leader in decentralized finance (DeFi), offering on-chain treasury and asset management solutions for the crypto ecosystem. Their previous branding did not fully capture the technological sophistication and reliability of their services. To align with their innovative solutions and expanding market presence, Fyde required a rebrand that would modernize their identity and enhance market perception.
The Challenge
Fyde’s existing branding was outdated and failed to represent their technological sophistication and innovative solutions. This misalignment made it harder for them to build trust and connect with their audience, especially in a competitive and rapidly evolving market.
The Solution
We worked closely with Fyde to create a bold and modern brand identity that aligns with their mission. The new logo features an abstract “F” symbol, representing growth, scale, and overcoming challenges. The color palette combines dark navy for trust and stability with vibrant teal and gradient accents to highlight innovation and technology. A graphic system was designed to convey Fyde’s seamless integration of security and liquidity management. Their online presence was enhanced with a clean, modern web design and an intuitive UX/UI system, making it easier for users to navigate and access tools. Finally, brand guidelines were created to ensure consistency across all platforms.
The Result
The rebrand positioned Fyde as a modern and reliable leader in decentralized finance. The updated identity effectively communicates their innovative solutions, improving brand recognition and trust within the DeFi sector. With a cohesive visual identity, Fyde is now equipped to connect with their audience and support their continued growth.
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