InvoiceNxt Rebrand
We rebranded InvoiceNxt to reflect their innovative supply chain financing solutions, creating a modern and trustworthy identity that bridges corporate finance with technological innovation.
Client
InvoiceNxt
Industry
Fintech
Service
Brand Discovery
Web Design
Graphic System Development
Brand Guidelines Creation
Location
Singapore
OverView
InvoiceNxt is a Singapore-based fintech company specializing in digitizing B2B transactions within large supply chains. Their mission is to connect corporate buyers, suppliers, and lenders, providing instant payments and accessible working capital while promoting ESG principles across supply chains. To communicate their innovative solutions and mission effectively, InvoiceNxt needed a rebrand that balanced the trustworthiness of corporate finance with the modernity of a tech-driven product.
The Challenge
InvoiceNxt’s previous branding lacked the ability to convey their dual focus on corporate reliability and technological innovation. The outdated identity struggled to resonate with their audience and reflect their position as a leader in supply chain financing.
The Solution
We developed a bold, modern brand identity that aligns with InvoiceNxt’s mission. The redesigned logo features a monogram combining the letters “I” and “N” with a checkmark, symbolizing successful payments and improved cash flow. A color palette of green, dark blue, and gray represents innovation, trust, and reliability. The identity system includes bold graphic elements and a harmonious design inspired by the Golden Ratio, ensuring a professional and recognizable look. We also created a clean, intuitive website and comprehensive brand guidelines to maintain consistency across all platforms.
The Result
The rebrand positioned InvoiceNxt as a trusted leader in supply chain financing. The new identity enhanced their appeal within the fintech sector, improved brand recognition, and reinforced their mission of bridging corporate finance with innovation. With cohesive visuals and clear brand guidelines, InvoiceNxt is now poised for continued growth and market success.
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