Pepperstone Branding
We created a modern and timeless brand identity for Pepperstone, setting them apart in the competitive trading market and resonating with ambitious traders for over a decade.
Client
Pepperstone Limited
Industry
Finance
Service
Brand Discovery
Visual Brand Creation
Identity System Development
Brand Guidelines Creation
Location
Sydney, Australia
OverView
Pepperstone is a global trading platform and leading Australian forex broker known for improving the online trading experience through automation and technology. With a presence in markets worldwide, they needed a strong brand identity to reflect their innovative approach and establish credibility with a global audience of ambitious traders. In 2010, Pepperstone partnered with our studio to create a brand that would withstand the test of time. The resulting identity was designed to represent their values of trust, reliability, and innovation while appealing to a fast-growing international client base. Over a decade later, the brand continues to resonate and support their global success.
The Challenge
Entering a competitive market, Pepperstone needed a brand identity that would convey trust, reliability, and innovation. The challenge was to develop a timeless design that would remain relevant and appealing over the years, effectively communicating their commitment to improving the online trading landscape.
The Solution
We developed a sleek, modern brand for Pepperstone, reflecting their commitment to innovation and expertise. Using a color palette of dark blue for trust, red for energy, and white for clarity, the identity balances the global presence of a fintech leader with the agility of a start-up, appealing to tech-savvy, ambitious traders.
The Result
The brand identity we developed for Pepperstone has proven to be timeless, maintaining its relevance and appeal over the past decade. It effectively communicates their commitment to innovation and expertise, resonating with their target audience of ambitious traders. The cohesive visual identity has set them apart from the competition, supporting their growth and success in the fintech industry.
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