SingleGrain Rebrand
We rebranded Single Grain to reflect their focus on growth and innovation, creating a vibrant and modern visual identity that symbolizes their commitment to boosting client revenues.
Client
Single Grain, LLC
Industry
Digital Marketing
Service
Brand Discovery
Visual Identity Redesign
Brand Guidelines Creation
Location
Los Angeles, USA
OverView
Single Grain is a full-service digital marketing agency dedicated to driving persistent growth for remarkable companies. In 2017, under the leadership of CEO Eric Siu, they sought to revitalize their brand to better represent their mission of helping clients boost revenues through innovative marketing strategies.
The Challenge
Single Grain’s existing branding did not effectively convey their emphasis on growth and energy, making it challenging to stand out in the competitive digital marketing landscape. They needed a visual identity that encapsulated their dynamic approach and commitment to client success.
The Solution
We developed a bold and vibrant logo inspired by the shape of a grain, symbolizing growth, energy flow, and positivity. The design features a strong brand mark with a modern style, incorporating a multi-color gradient to create depth and dynamism. This iconography symbolically communicates the company title—one (single) grain—while the accompanying elegant typeface adds a touch of sophistication.
The Result
The rebrand successfully positioned Single Grain as a forward-thinking and energetic digital marketing agency. The new visual identity effectively communicates their focus on growth and innovation, enhancing brand recognition and appeal within the digital marketing sector. The cohesive branding elements and guidelines ensure consistency across all platforms, reinforcing their market presence and supporting future growth.
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